There are certain parallels with men’s and women’s bodybuilding. To make it simple, let’s concentrate on the pinnacle of each sport – the Olympia stage. The first Mr. Olympia contest was held back in 1965 and was not even a fraction of the hyped-up weekend event it is today. Fifteen years later, the women had a contest of their own which was originally titled Miss Olympia. Rachel McLish earned the title in that inaugural show, which had graduated from the earlier bikini contests from yesteryear. The Texas brunette remained at the top of the sport, finishing as the runner-up to Kike Elomaa in 1981 and regaining her crown the following year. In these early days, George Snyder promoted the Ms. Olympia and hand-picked the contestants. It was held separately from the Mr. O in an attempt to garner interest for the sport. After one win by Carla Dunlap in 1983, Cory Everson took over and began a streak six consecutive wins and eventually became the only woman to ever retire undefeated as a pro. It was during this period that “Pumping Iron II: The Women” was released. NBC also broadcasted the Ms. O as part of their “Sportsworld” programming.
At the same time, Lee Haney was collecting Sandows in the men’s shows. Bodybuilding had two marketable faces with him and Everson and were a big part of the fitness revolution. Everyone just had to have a gym membership in those days as a status symbol and looked at the physiques of Mr. and Ms. Olympia as long term goals. In the 1990s, what may have seemed attainable by the average Joe or Jane exploded overnight.