‘Muscle Building Advice’: Keep a critical eye out for that which can only work for the drug-built bodybuilder.
Have you looked through a hardcopy bodybuilding magazine lately? I’ve recently opened one purely out of curiosity and decided to study the ratio between ads and journalistic/informational content. The percentage of full-page advertisements in the 224-page magazine was about 48%; 109 pages of ads. From counting the number of pages that had content without any ads, I discovered 92 pages; just 41%. The other eleven percent of pages contained some content with ad copy mixed. Much of what I counted as content was merely photos. A lot of non-photo content was trivial garbage and unconcealed plugs for the unproven product ingredients being displayed on the product ads.
In no other periodical genre do I see such a thing. Unless a “reader” gets motivation by a gander at pictures of pro bodybuilders and reading copy for the latest “get huge” snake oil concoctions, they might as well imbibe the ten-minutes-worth of valuable content while standing at the newsstand, then re-shelve the magazine in good condition.