BSN has signed Bob Cicherillo! Bob (pictured on left) signed at the Europa Expo alongside BSN® co-founder Scott James! Bob is a veteran of the bodybuilding and fitness industry and the Athlete Representative for the IFBB! His outgoing attitude will serve him well in his new role as spokesperson for BSN. He is also currently the host of the annual Mr. Olympia competition, and also the voice of the hit radio show and podcast “Pro Bodybuilding Weekly.”
Bob’s first bodybuilding competition was the 1981 Natural America, where he placed 4th in the teen tall class. But his first NPC (National Physique Committee) event was the 1987 NPC Junior Nationals, where he won in the heavyweight class division. His first IFBB event was the IFBB North American championships, where he placed 4th. His first IFBB Night of Champions was in 2001, where he placed 11th. His first Mr. Olympia came the following year in 2002, where he placed 17th.
Bob Cicherillo’s First Suplement Endorsement Contract?
But despite all the ties to the industry and experience as a company spokesman, according to BSN’s press release, this partnership with BSN® marks the first time Bob has ever signed with a nutritional supplement company. But I thought he was once with GNC and was paid as a spokesmodel to endorse their Pro Performance line?
“BSN® represents the pinnacle of the industry, in terms of their innovation, their cutting-edge approach to product development, and just the overall coolness of the company,” Bob explains. “It shows up in everything they do, from the ad campaigns, to the apparel, to the innovative new supplements they’re always coming out with. It’s just a great company.”
With Bob moved from LA to Florida in the last year or so which makes for a perfect synergy with BSN since BSN is based in Boca Raton Florida. Congrats to Bob and the team at BSN.